What's Going On... and what will be

So, it’s been a while. Between client work, marketing, and parenting an increasingly active toddler, actually doing work on my own content seems to be the thing that falls by the wayside. I would really like to fix this.

Last week, I was listening to the 100th episode of my favorite freelancing podcast, Deliberate Freelancer, hosted by fellow writer and editor Melanie Padgett Powers (who also happens to be a neighbor and a real life friend). She was interviewing another freelance writing heroine, Jennifer Goforth Gregory, and they were talking about keeping portfolios updated. Melanie, who as a managing editor, often hires writers, made a good point that she wants to know what folks have been publishing recently. It makes perfect sense.

I, you may have noticed, organize my clips by topic. And since I have more than a thousand bylines to my name, and no one wants me to share all of those, I limit my clips to highlights. But after listening to the Deliberate Freelancer episode, I’ve decided to add a “Recent Clips” section to my work page. So that’s something new coming up here at Red Pen Editorial Services.

But here’s the tiny glitch (besides the fact that I’m not always good about diligently updating my portfolio). As the company name suggests, I provide additional services beyond writing, i.e. editing. Even when I am writing, not all of my work is bylined. And some of my clients don’t even allow me to state publicly that I’ve written for them, or edited their work. That’s a whole ball of wax we’ll dive into at a later date. Frankly, I think it’s a lot of piffle, but with clients and toddlers, you learn to pick your battles.

Which leads to Goal #2. Each month, I want to write a post to share what I’ve been up to, in a way that doesn’t violate any of my contract terms. For instance, this spring, a few of my projects included copy editing DE&I and sustainability reports for a major media company, writing a feature for an education association and a couple of profiles for alumni magazines (all of which I can link upon publication), writing a blog post on addressable TV advertising vs OTT advertising for an ad tech company (which earned a featured snippet on Google), publishing a piece for one of my regular clients, Northern Virginia Magazine, on preparing children for the return to school, and have continued to serve as the volunteer editor of the ASJA Weekly newsletter editor for the American Society of Journalists and Authors.

I also hope to share interesting articles I’ve read, learning experiences (such as attending the ASJA virtual conference), and maybe even some lessons and frustrations. I’m excited to keep you updated! In advance, thanks for riding along with me.

All the best,

Holly

Countdown to 40

March 29, 2019: My 39th birthday. This means I have entered my 40th year of life. That’s what a birthday is. A completion of a year. It’s the last year before a big milestone (supposedly).

Now, I don’t know about you, but I’d like to set fire to all the mental and physical lists of things we “should” have “achieved” by the time we’re X years old. Those things are designed to breed feelings of inadequecy. See, all of those artificial timelines and “30 things you should have by the time you’re 30,” and “40 under 40” lists … those are terrible, terrible things.

So why am I making a 40 things list? And why am I writing about it on my business website?

Well, first, this list is strictly for me. You’re welcome to borrow anything you want off it, but this isn’t me telling you “this is what you ought to do,” it’s “this is how I’d like to spend the last year of my 30s.”

Second, as a freelance business owner, you have to think a lot about mindset. In the first episode of her new podcast, Deliberate Freelancer, Melanie Padgett Powers discusses the mindset of acknowledging oneself as a business owner.

I’ve been freelancing since 2013 — we’ll talk about the origins of that at another time — but I never thought of myself as a business owner. In June of 2018, six months pregnant with my daughter, I launched Red Pen Editorial Services. Did the clients come pouring in? No. But now instead of just going from gig to gig, I am building something. Slowly, stumblingly, sometimes painfully. And you can’t deny that the better your personal mindset, the better your business one.

This idea was inspired, in part, by listening to an interview with author James Clear on the High Income Business Writing podcast, hosted by Ed Gandia. If you’re a freelancer, or freelance business owner, or a person who wants be “good at life,” these are names you should know. Clear’s theory of atomic habits talks about creating better life/work systems by improving just a little each day. I might be getting that wrong.

Ten years ago, on my 29th birthday, a friend asked me what I’d learned in the past year. Three hundred and sixty-five days from now, I’d like to have a good answer to that question. This list is about a lot of small steps. Some things are to be built over time, others will be done all at once. Some are personal. There are others that are too personal to put online. Some are business. I hope most will inform both. My ultimate goal, the one thing I truly want to learn: How to be someone my daughter can be proud of.

Anyway, here we go … 40 Things to Learn, Books to Read, Plans to Set, Habits to Make or Break, and A Bunch of Other Crap to Do and/or Work Toward By the Time I Turn 40 — A 365 Day Countdown:

1) Actually read “Atomic Habits,” by James Clear
2) Get in bed before midnight on weekdays
3) Be able to get out of bed without pain
4) Read for pleasure every day
5) Get my daughter’s baby journal up to date
6) Reread “Little Women”
7) Pay my bills on the same day every month
8) Learn to bake macarons
9) Wait 30 minutes in the morning before looking at the internet
10) Sell something I knitted (knit? What’s the past tense of knit?)
11) Drink more water
12) Ask for better rates without feeling guilty
13) Actually declutter. Like, the full Kondo.
14) Find some clothes that “spark joy” — even on my post-baby body
15) Plan and prepare meals ahead of time
16) Get away from the computer/phone an hour before I go to sleep
17) Reduce my use of verbal fillers
18) Finish reading “Writing Without Bullshit” by Josh Bernoff
19) Learn how to not only write without, but live without bullshit. Okay, less. Less bullshit. Reduce bullshit. Minimize bullshit.
20) Try mindfulness. Again. For 30 days. For 3 minutes a day for 30 days. Then if I still feel like it’s not the thing for me, be good with saying so.
21) Grasp some concept of what SEO means, beyond the actual defintion
22) Post at least one blog a month. Hopefully more, but small steps
23) Find an anchor client that PAYS WELL
24) Bake my daughter a birthday cake from scratch
25) Get comfortable (ish) driving alone with my baby
26) Learn how to be comfortable saying some version of “if you forgive me for not answering that, I’ll forgive you for asking it.”
27) Pitch five stories to national magazines (pitching SUCKS — topic for another day)
28) Read “Dreyer’s English” by Benjamin Dreyer
29) Get (and use) a Met Opera On Demand subscription (I miss New York! If you’re there and you’ve never been, go to the opera)
30) Learn how to plant and grow something
31) Attend a conference for work (I’m thinking ACES: The Society for Editing)
32) Start therapy again
33) Compile a honeymoon photo album (we went in 2017 — oops)
34) Ask for (and earn) at least $100/hour
35) Volunteer
36) Stop allowing people (and myself) to make me “feel inferior without my consent” - Eleanor Roosevelt
37) Learn the basics of using a sewing machine
38) Be sought out by clients
39) Plan a family vacation
40) Reread Jane Austen

Family Planning: Helping Baby Boomers Age in Peace

There are certain things we just don't want to think about. Like the fact that most of us will grow old, plenty of us will get sick, and all of us will eventually die. 

And now that I've succeeded in thoroughly brightening your day, here's the point: While the aging/illness/going down the back side of the hill part of life can be an intimidating prospect, with some open communication and good planning, it doesn't have to be so overwhelming.

The emotions are complicated, but the main question is pretty simple: What do you want? What kind of health care? What are your financial plans? What are your desires for your life? 

Writing this story, Protecting Our Parents, for Northern Virginia Magazine was educational for me. Like many of you, my Baby Boomer parents are ... well, they're not getting younger, despite the fact that they're both strong and in good health, knock wood, and the fact that my mother looks better than a lot of you 40-somethings out there. Seriously. 

And that's the time to have the conversations discussed in this article. So I hope this article, and its accompanying sidebars, is enlightening, informative, and genuinely helpful to some families.