June is Bustin' Out All Over

God bless any opportunity for a good classic musical reference.

June started out rough. I did that thing where you take on ALL THE WORK, thanks to the feast or famine mentality that many of us independent business owners are trying to shed, and found myself very much — cue up your best Paul Hollywood — overworked. Fortunately, all’s well that end’s well. Here’s what happened in the month of the pearl and the rose.

Then Came the Last Days of May

May was a busy month. I began work with two clients I’d been courting for a long time. Running a freelance business takes a lot of patience, which is not necessarily a natural gift for me. Obviously, I’m still catching up on these blog posts. The goal is to be up to date by mid-September, then continue monthly from there. Any feedback on what is or is not helpful to let you get to know me better as a business owner, freelancer, writer/editor, and person is appreciated. Without further ado, here’s how May shaped up:

  • Helped graphic designer Christy Batta of Christy Batta Designs go behind the scenes of her work creating a logo for Discover Bonifant, a coalition of small businesses in Silver Spring, Maryland. I love my collaboration with Christy. My role is to help guide her through creating her monthly blogs — asking questions, giving feedback, making suggestions — from the incarnation to the publication. It’s a combination of coach and editor, almost like a blogging doula.

  • Continued working to edit DE&I and sustainability reports for a major media corporation through my aforementioned (see April entry) NDA client, henceforth referred to as Client Z. And at another juncture, we’ll talk about NDAs. Throughout the process, a lot of questions about conscious language arose, such as whether the term BIPOC or person of color is preferable. I offered to create a conscious language guide for the company to have as a resource for clients who might not have set standards on certain usages.

  • Began working on a feature story for CASE, Council for Advancement and Support of Education. I did some copy editing and fact-checking for CASE a few years ago and have since kept in touch, through a few rounds of editors, but this was my first time writing for them. Freelancing can be a long game, which is hard when you like instant gratification (who doesn’t?!)

  • Edited weekly newsletters for ASJA, the American Society of Journalists and Authors. This is a volunteer position, and the ONLY work I do for no pay. I consider it a contribution to my community and an investment of time into networking.

  • Wrote a pillar page on leveraging audio advertising for Viant by Adelphic, an omni demand-side platform. I started working with Viant in late 2020. The content manager is a friend and was a classmate at Medill. It’s my first foray into ad tech writing and though I admit I’m a little intimidated, I hope to continue to develop this niche.

  • Began work with a new client, American Communities Project, on a story about the challenges faced by parents in the urban suburb of Silver Spring, MD (where I happen to live) to find affordable childcare. I first connected with the editor of ACP, Ari Pinkus, in 2017 as she was departing the National Association of Independent Schools. Since then we’ve stayed in touch intermittently. We were glad to finally have an opportunity to work together. This is definitely an example of how so much of the key to growing your freelance business is building relationships.

  • On the note of relationships, through ASJA I randomly reconnected with a former colleague I’d worked with almost 20 years ago. I love these small world moments.

  • Also through ASJA I participated in TeleConnections, which provides members with the opportunity to sign up for fast (9-minute!) introductory phone calls with the leaders of numerous publications, content marketing agencies, and publishing houses. I felt like my calls all went well, but my biggest challenge is probably going to be coming up with pitches. I often find pitch culture to be discouraging.

  • Wrote and submitted a story to the University of Pennsylvania on alumnus Chris Bennett, founder of Wonderschool — a platform and software to support early education programs and microschools.

I’m still catching up and getting the hang of these monthly summary posts, figuring out the best use to make of this blog. Get in touch with me at hello@redpeneditorial.co.

What's Going On... and what will be

So, it’s been a while. Between client work, marketing, and parenting an increasingly active toddler, actually doing work on my own content seems to be the thing that falls by the wayside. I would really like to fix this.

Last week, I was listening to the 100th episode of my favorite freelancing podcast, Deliberate Freelancer, hosted by fellow writer and editor Melanie Padgett Powers (who also happens to be a neighbor and a real life friend). She was interviewing another freelance writing heroine, Jennifer Goforth Gregory, and they were talking about keeping portfolios updated. Melanie, who as a managing editor, often hires writers, made a good point that she wants to know what folks have been publishing recently. It makes perfect sense.

I, you may have noticed, organize my clips by topic. And since I have more than a thousand bylines to my name, and no one wants me to share all of those, I limit my clips to highlights. But after listening to the Deliberate Freelancer episode, I’ve decided to add a “Recent Clips” section to my work page. So that’s something new coming up here at Red Pen Editorial Services.

But here’s the tiny glitch (besides the fact that I’m not always good about diligently updating my portfolio). As the company name suggests, I provide additional services beyond writing, i.e. editing. Even when I am writing, not all of my work is bylined. And some of my clients don’t even allow me to state publicly that I’ve written for them, or edited their work. That’s a whole ball of wax we’ll dive into at a later date. Frankly, I think it’s a lot of piffle, but with clients and toddlers, you learn to pick your battles.

Which leads to Goal #2. Each month, I want to write a post to share what I’ve been up to, in a way that doesn’t violate any of my contract terms. For instance, this spring, a few of my projects included copy editing DE&I and sustainability reports for a major media company, writing a feature for an education association and a couple of profiles for alumni magazines (all of which I can link upon publication), writing a blog post on addressable TV advertising vs OTT advertising for an ad tech company (which earned a featured snippet on Google), publishing a piece for one of my regular clients, Northern Virginia Magazine, on preparing children for the return to school, and have continued to serve as the volunteer editor of the ASJA Weekly newsletter editor for the American Society of Journalists and Authors.

I also hope to share interesting articles I’ve read, learning experiences (such as attending the ASJA virtual conference), and maybe even some lessons and frustrations. I’m excited to keep you updated! In advance, thanks for riding along with me.

All the best,

Holly

Hitting the Accent

This is an interesting article from the June 23, 2018 Sunday New York Times. 

https://www.nytimes.com/2018/06/23/insider/mexico-world-cup-spanish-accent-marks.html

Paulina Chavira, an editor at The New York Times en Español in the Mexico City bureau, lobbied to have proper accents added to the jerseys of the Mexican National soccer (fútbol) team. The lack of accent, the article clarifies, is akin to a spelling error. 

"A simple accent may seem trivial for a lot of people, but its presence or its absence changes the way we pronounce a word, and sometimes even its meaning," Chavira is quoted as saying. 

Indeed, if we are as dedicated as we say we are to representing people as they wish to be represented - such as using a person's pronoun of choice - shouldn't it be just as important to be certain we're spelling that person's name correctly? It's a small change, but it can make a big difference to someone. 

 

 

 

Women Who Break Things

Okay, not "things," like dishes. Codes. Women who break codes. 

I had the pleasure of writing about "code girls" for Goucher College. In the 1940's, young women from a number of schools, including Goucher, were recruited as code breakers to decipher complex messages from the German Enigma machines. Their work, often overlooked, contributed directly to the Allied victory in Europe in World War II. 

If you watched The Bletchley Circle on PBS, it's a little like that but with less murder (hopefully) and fewer English accents. 

See the full story below or link here: Goucher's Secret 'Code Girls' Helped End World War II

Note: This story is not bylined. 

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Discovering Unknown Women Writers

One of the best ways to become a better writer is to read more. While the deluge of social media certainly spoonfeeds (and sometimes force feeds) us plenty of options for reading, sometimes we need to seek things out, rather than just reading what's readily available.

I was intrigued by this obituary in the June 22 New York Times, about Nina Baym, a professor who dedicated her career to the discovery of unknown women writers. In college, I chose a major in women's studies because I was interested in looking at history, literature, culture, etc. through a lens that was different from what I'd always studied previously. (And because I was flunking statistics, which pretty much screwed my psych major. #brutalhonesty). 

From the obituary, by writer Neil Genzingler, a quote from Professor Baym:

“Today we hear of this literature, if at all, chiefly through detractors who deplore the feminizing — and hence degradation — of the noble art of letters. A segment of literary history is thus lost to us, a segment that may be of special interest today as we seek to recover and understand the experiences of women.
I have not unearthed a forgotten Jane Austen or George Eliot, or hit upon even one novel that I would propose to set alongside ‘The Scarlet Letter.’ Yet I cannot avoid the belief that ‘purely’ literary criteria, as they have been employed to identify the best American works, have inevitably had a bias in favor of things male — in favor, say, of whaling ships rather than the sewing circle as a symbol of the human community; in favor of satires on domineering mothers, shrewish wives, or betraying mistresses rather than tyrannical fathers, abusive husbands, or philandering suitors.”

Please read Professor Baym's obituary in full here: https://www.nytimes.com/2018/06/22/obituaries/nina-baym-who-brought-novels-by-women-to-light-dies-at-82.html
 

Discussion questions: 
1) Tell us about a little-known female writer (or writer of color, LGBT writer, etc) you admire and why. How did you come to know of this person's work?
2) What do you think the value is in uncovering the work of writers who are not considered to be part of the literary canon, or otherwise well-known?
3) Why was Professor Baym's quest to discover the work of unknown female authors important? Or, conversely, why was it unimportant?